Company Profile
The company is primarily responsible for the nationwide distribution of Yili Liquor's high-end product series, the Yiliwang series, including core single products (Golden King, Blue King, and Red King), and non-standard products (3L/5L large-capacity bottles, zodiac commemorative wines), encompassing product marketing, brand management, channel management, and market promotion. As the core implementing entity of Yili Liquor's national development strategy, the company undertakes the crucial task of breaking into markets outside Xinjiang for Yili Liquor's high-end products, and is a vital lever for Yili Liquor's transformation and upgrading from a "regional leader" to a "nationally renowned brand." The company has established five major centers (general affairs, finance, marketing, market, and sales), relying on Xinjiang to expand nationwide, and constructing a four-dimensional channel system of "online e-commerce + offline dealer network + tasting stores + catering cooperation," covering key cities throughout Xinjiang, key regional markets nationwide, and core consumption scenarios.
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